The space now dedicated to the shop existed prior to the construction of the Villa Noailles as ordered from Robert Mallet Stevens in 1923.
This space was dedicated to the communal areas at the time of Charles and Marie-Laure de Noailles. Then the area was fitted out with a glass roof during the renovation completed in 2003.
It has become a thematic bookstore whose selection varies as the art centre’s programming progresses throughout the year. This place has been enriched by also becoming an extension of the accompaniment of participants in the festivals of fashion, fashion accessories, photography, design and interior architecture.
The bookshop brings together all the editions of the art centre: one catalogue per festival or per exhibition, enriched with special editions and exclusive objects developed by artists for the venue (design, fashion, drawing).
Finally, the Villa Noailles has co-edited in 2018, with Bernard Chauveau éditions, a beautiful book on the patronage of Charles and Marie-Laure de Noailles, the result of ten years of scientific and historical research.
Indeed, the villa Noailles boutique is dedicated to presenting unique creations, produced in small series, in limited editions by the actors participating in the life of this place in order to give visibility to their creations over several years. It also offers larger editions and collections produced with festival partners ; capsule collections Petit Bateau and Galeries Lafayette for example.
To these are added the remarkable creations of artists with a practice echoing the thematic programming but also the achievements of local craftsmen, producers with local know-how and the enhancement of Provencal heritage.
Since her participation on the fringe of Design Parade Toulon in 2019, Graziella Semerciyan has been contributing to the artistic direction of this shop and the temporary one of Design Parade Toulon. She proposes to match the works of contemporary artists with art, crafts and historical design objects from her gallery selected according to the themes of the exhibitions.
Since 2014 the villa Noailles has commissioned an artist to decorate this space, first in collaboration with other shops, then with artists who chair the juries of its festivals or former finalists of its competitions.
The first development was entrusted to Nouvelle Affaire and the artist Baptiste Debombourg, followed in 2015 by Jogging Marseille and the artist Gio Black Peter, then BLESS in 2017, Vincent Darré in 2018 and finally Pierre Yovanovitch since 2019.
As part of the summer exhibitions of the international interior design festival Design Parade Toulon, a second ephemeral shop is opened in Toulon. In 2016, India Mahdavi at the Micholet mansion, in 2017, Vincent Darré at the Cercle Naval, since 2018 at the former bishop’s palace; Mathilde Vallantin Dulac and Victor Levai, then Les Crafties.